Soliswim: a branding exercise

Soliswim is a new boutique swimwear brand. These are my logo concepts for it: the drafts I started from.

First drafts

I started from four drafts: a calligraphic SOLI over a small swim, a coS monogram, an Ss monogram and a swell of four ellipses, set on beach photographs and in sand, sage and taupe.

Fig. 01 Draft presentation board: a grid of SOLI, ellipse and coS logo drafts on cream, sage and taupe, with a seashell and a green wave.

Fig. 02 Draft presentation board: the SOLI swim wordmark in white over a woman in a white swimsuit walking out of breaking surf.

Fig. 03 Draft presentation board: the cream four-ellipse mark and “soliswim” over a woman floating in blue water in a dark swimsuit.

Fig. 04 Draft presentation board: the cream Ss monogram on a sand-dusted shoulder beside a black swimsuit strap.