Β© 2025 Mette Virala

Identity For Happy Cakes Bakery

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Happy Cakes Brand: The Branding For A Bakery Called Happy Cakes. The Logo Features The Name "Happy Cakes" In Bold White Letters On A Blue Background, Next To A Simple Drawing Of A Smiling Slice Of Cake. The Bakery’s Name And Smiling Cake Slice Logo Are Displayed Together. The Logo Is Shown On Top Of An Image Of Cake Icing Being Piped, Highlighting The Bakery's Focus On Fresh Cakes. The Logo Is Also Featured On A Round Sign Outside The Bakery, Keeping The Branding Consistent. The Image Emphasizes A Cheerful, Welcoming Vibe For "Happy Cakes," Using A Consistent Blue And White Theme.
Published on Tags: branding, food beverage, identity design, rebranding, typography

Happy Cakes is a fictional bakery I designed as a branding exercise. The brief I set: handmade but not old-fashioned.

The logo is a smiling cake slice. Simple enough to stamp on a napkin, friendly enough for a neighborhood shop.

Happy Cakes Color Palette
Primary #8BADC1
Secondary #24418B
Accent #E0D0C1
Background #FFFFFF
Text #0D0C22
Brand Identity Photo For Happy Cakes Bakery, Emphasizing The Hands On, Artisanal Nature Of The Brand. The Focus On The Baker's Hands Kneading Dough Highlights The Craftsmanship And Dedication To Quality, Reinforcing A Brand Message Centered Around Tradition, Skill, And A Personal Touch In Every Product. The Clean, Bold Typography Used For The Words "HAPPY CAKES" Communicates A Sense Of Joy And Satisfaction, Aligning With The Brand's Promise Of Delivering Happiness Through Baked Goods. The Playful Illustration Of A Smiling Cake Slice Adds A Whimsical, Approachable Element To The Brand, Suggesting That The Products Are Not Only Delicious But Also Fun And Uplifting.
The Picture Shows A Close Up Of Someone Applying A Smooth, Creamy Frosting In Circular Motions On Top Of A Cake Using A Piping Bag. The Frosting Appears Rich And Thick, Creating A Visually Appealing Texture That Emphasizes The Craftsmanship Involved In The Cake Making Process. In The Center Of The Image, The Brand Name "HAPPY CAKES" Is Prominently Displayed In Bold, Blue Uppercase Letters. The Font Is Playful Yet Clear, Reflecting A Joyful And Friendly Brand Identity. The Letter "E" In "CAKES" Is Stylized As A Slice Of Cake With A Smiley Face, Reinforcing The Cheerful And Approachable Nature Of The Brand. This Small Icon Adds A Whimsical Touch, Making The Brand Feel Warm And Inviting. The Overall Color Scheme Is Primarily Focused On The Natural Tones Of The Frosting And Cake, With The Blue Text Standing Out Vividly Against The Background, Making The Brand Name Easy To Read And Memorable. The Image Captures The Essence Of The Brand, Suggesting That "Happy Cakes" Is All About Creating Delicious, Joy Filled Experiences Through Their Baked Goods.
Image Of A Big Festive Cake, Covered In Icing And Blueberries. In The Top Is Reads HAPPY CAKE Where The "E" In CAKE Has Been Replaced With Simple Drawing Of A Slice Of Cake With Smiley Face. Text Is Blue And The Other Colors In The Photo Are Neutral Beige And Soft Pink.

The contrast that makes this work: warm type paired with stark, almost industrial photography. Close-ups show frosting texture, croissant grain, steam rising from coffee. The photos treat baked goods like design objects.

This Image Is A Landing Page For Happy Cakes Bakery's Website, Brochure Or Flyer. Image Contains A Picture Of Flour With Big Butter Cubes. The Other Side Of The Picture Is Beige And There Is Happy Cakes Cake Logo Which Is Simple Drawing Of A Cake With A Smiley Face. The Other Side Contains Also A Blue Text Logo HAPPY CAKE And Phare Be Happy, Eat Cake. Computer Mockup Photo With Website Landing Page Idea. In The Screen Image Contains A Picture Of Flour With Big Butter Cubes. The Other Side Of The Picture Is Beige And There Is Happy Cakes Cake Logo Which Is Simple Drawing Of A Cake With A Smiley Face. The Other Side Contains Also A Blue Text Logo HAPPY CAKE And Phares Be Happy, Eat Cake.

Typography runs two weights. A bold sans-serif for 'Happy Cakes' signals modern; a loose script for taglines keeps it human.

This Image Is A Branding Mockup For "Happy Cakes," Showcasing How The Brand's Identity Would Appear In A Physical Space, Likely Within A Coffee Shop Or Bakery Setting. The Image Features A Modern, Minimalist Interior Space With A Warm And Cozy Atmosphere. A Brown Leather Armchair With Metal Armrests Is Positioned In The Foreground, Suggesting A Comfortable Seating Area Where Customers Can Relax. The Chair’s Clean Lines And Industrial Design Elements, Such As The Metal Frame, Align With The Brand’s Modern Aesthetic. The Walls Are Tiled With White, Grid Like Ceramic Tiles That Add A Subtle, Yet Industrial, Texture To The Room. This Choice Of Wall Covering Enhances The Modern And Slightly Utilitarian Feel Of The Space, Which Contrasts Nicely With The Warmth Of The Leather Chair. On The Wall Next To A Large Window Is A Framed Poster Displaying The "Happy Cakes" Logo. The Poster Is A Deep Blue Color, Providing A Strong Contrast Against The White Tiles. The Logo Consists Of The Brand Name "HAPPY CAKES" Written In Bold, White Uppercase Letters, With The Smiling Cake Slice Positioned Between The Words.This Image Depicts A Menu Design For "Happy Cakes," Which Is Part Of The Branding Project. Here’s A Detailed Description: The Menu Has A Clean And Minimalist Layout, Reflecting The Brand's Modern And Approachable Aesthetic. The Background Of The Menu Is White, Providing A Crisp And Clear Canvas For The Content, While A Thick Blue Border Surrounds The Entire Menu, Giving It A Framed, Polished Look That Ties Back To The Brand’s Color Scheme. At The Top Center Of The Menu, The Brand Logo Is Prominently Displayed. The Logo Includes The Name "Happy Cakes" In Bold, Blue Uppercase Letters, Accompanied By The Brand’s Signature Smiling Cake Slice Icon, Which Reinforces The Joyful And Inviting Nature Of The Brand. To The Left Of The Logo, The Word "MENU" Is Split Into Two Lines, With "ME" On The Top Line And "NU" On The Bottom, Adding A Playful Element To The Design. Each Section Is Clearly Separated By Small, Simple Blue Lines Under The Headings, Which Help To Organize The Content Without Cluttering The Design. The Design Of The Menu Is Consistent With The Brand’s Aesthetic: Modern, Clean, And Approachable. The Use Of Blue As The Primary Color Aligns With The Brand’s Visual Identity, While The Minimalistic Layout Ensures That The Focus Remains On The Quality And Variety Of Products Offered By Happy Cakes.

The blue-beige palette ties everything together across social templates, packaging, and menus.

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