Happy Cakes is a fictional bakery I designed as a branding exercise. The brief I set: handmade but not old-fashioned.
The logo is a smiling cake slice. Simple enough to stamp on a napkin, friendly enough for a neighborhood shop.
Happy Cakes Color Palette
Primary#8BADC1
Secondary#24418B
Accent#E0D0C1
Background#FFFFFF
Text#0D0C22
The contrast that makes this work: warm type paired with stark, almost industrial photography. Close-ups show frosting texture, croissant grain, steam rising from coffee. The photos treat baked goods like design objects.
Fig. 01Happy Cakes landing page: flour and butter cubes on one half, a beige panel with the smiling cake-slice logo and the line 'be happy, eat cake'.Fig. 02Happy Cakes landing page shown on a desktop monitor mockup.
Typography runs two weights. A bold sans-serif for 'Happy Cakes' signals modern; a loose script for taglines keeps it human.
Fig. 03Framed deep-blue Happy Cakes poster on a white-tiled cafe wall, brown leather armchair in the foreground.Fig. 04Happy Cakes menu: white card with a thick blue border, the cake-slice logo at the top and MENU split as ME/NU.
The blue-beige palette ties everything together across social templates, packaging, and menus.
Fig. 05Phone mockup: Happy Cakes opening announcement with a two-tier cake topped with blueberries.Fig. 06Phone on a marble ledge showing a frosting close-up and the word SOON repeated in blue.Fig. 07Happy Cakes street ad in a citylight panel beside a brick wall: a blueberry cake under the blue wordmark.Fig. 08Outdoor poster frame between hedges with a frosting close-up and the Happy Cakes wordmark.Fig. 09Two mockups: a paper coffee cup with the smiling cake-slice mark, and a round blue shop sign with the same mark.
