© 2023–2026 Mette Virala

Skai — Imaginary tech product

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No.
03
Year
2024
Type
Brand
Published on

I invented a product for this exercise: Skai, a universal remote. The constraint was making tech feel approachable rather than cold.

The identity uses clean lines and a limited palette—design language borrowed from consumer electronics brands like Teenage Engineering. Packaging and UI mockups share the same visual system: bold type, restrained color, generous white space.

Below, pages from the brand guidelines.

Skai brand-guideline cover in black with the logo, 'simply smart.' tagline and a spectrum line.
Fig. 01 Skai brand-guideline cover in black with the logo, 'simply smart.' tagline and a spectrum line.
Skai guideline page titled 'Tunnus' showing the logo, mark and slogan labelled, and the logo in black and white on different backgrounds.
Fig. 02 Skai guideline page titled 'Tunnus' showing the logo, mark and slogan labelled, and the logo in black and white on different backgrounds.
Skai guideline page titled 'Värit' showing colour swatches and a gradient on black.
Fig. 03 Skai guideline page titled 'Värit' showing colour swatches and a gradient on black.
Skai guideline page titled 'Typografia' showing Helvetica Now's optical sizes, weights and the website's headline sizes on black.
Fig. 04 Skai guideline page titled 'Typografia' showing Helvetica Now's optical sizes, weights and the website's headline sizes on black.
Dark Skai website homepage reading 'Connect & Control with smart service' over a gradient.
Fig. 05 Dark Skai website homepage reading 'Connect & Control with smart service' over a gradient.
The Skai website homepage narrows from the desktop view to the mobile view and widens again. The headline's size follows the window's width.
Fig. 06 The Skai website homepage narrows from the desktop view to the mobile view and widens again. The headline's size follows the window's width.
Two Skai ad panels: one plain with the wordmark and logo, one with a soft mesh gradient.
Fig. 07 Two Skai ad panels: one plain with the wordmark and logo, one with a soft mesh gradient.
Two Skai ad panels: one plain with the wordmark and logo, one with gradient blobs.
Fig. 08 Two Skai ad panels: one plain with the wordmark and logo, one with gradient blobs.
Unfolded Skai universal-remote box dieline with a blue-to-pink gradient and cut lines.
Fig. 09 Unfolded Skai universal-remote box dieline with a blue-to-pink gradient and cut lines.
The Skai box as I pictured it: rendered from my dielines, on a mirror against a cloudy sky (a pun on the name). I made the first version by hand, printed on cardboard and folded, to learn about packaging.
Fig. 10 The Skai box as I pictured it: rendered from my dielines, on a mirror against a cloudy sky (a pun on the name). I made the first version by hand, printed on cardboard and folded, to learn about packaging.